It Means Peace exhibition, april 2025. It Means Peace exhibition, april 2025.

MILAN DESIGN WEEK 2025

IT MEANS PEACE

Zum ersten Mal betritt Pasquale Bruni mit einem Projekt, das Kunst, Schönheit und Spiritualität miteinander verschmilzt, das Herz der Designwoche. Eugenia Bruni wirkt bei der Installation IT MEANS PEACE mit – einem visionären Werk von Marco Balich, einem der weltweit führenden Schöpfer immersiver Erlebnisse. Eine zutiefst bewegende Erfahrung, eine Reise, die an die Seele rührt und in diesen verletzlichen Zeiten zu einer starken Friedensbotschafterin wird. Die Installation wurde konzipiert, um einen Durchgangsort in einen Raum der Besinnung und des Gewahrseins zu verwandeln. Sie lädt die Besucher ein, eine symbolische Reise durch drei wesentliche Etappen anzutreten.
It Means Peace exhibition, april 2025.

War

A narrow passage immersed in sounds evoking the roar of the trenches, an atmosphere charged with tension and discomfort, recalling the chaos and hardship of conflict.

It Means Peace exhibition, april 2025.

Peace

A radiant tree stands before the visitors, a symbol of rebirth and hope. Beauty, fragile yet powerful, presents itself as a destination to be reached with awareness and the will to build a better tomorrow. In the background, lullabies from countries at war are played like whispers of hope. It is the promise of a new beginning—an invitation to choose light over darkness.

Peace is a choice.

It Means Peace exhibition, april 2025.

Action

Along the path, seven glowing inscriptions of the word “PEACE” in different languages shine through the darkness, while the voices of great historical figures echo, reminding us that peace is not merely a utopia, but a daily commitment.

Each visitor is invited to leave a mark: light a candle, write a message, perform an act of hope.

Pace vuol dire non avere mai paura.
शांति का अर्थ है स्वतंत्रता या खुशी के साथ जीना।
La pace è l'unica arma possibile.
Vida solo hay una.
խաղաղություն , it means peace in Armenian.
Pace è vita.
Unconditional love will save Earth.
美美与共，世界大同
Chi non sogna e non spera nella pace ha già perso.
Nobody is free until everybody is free.
مع الحب ننتصر على كل شيء
Dammi la mano! È come la mia
Amor para todos. La vida es una, para disfrutar y compartir. Seamos amigos, no enemigos.
Tutti gli alfabeti hanno le parole PACE.
Que todas as crianças recebam um abraço caloroso todas as noites!
Amare è l'unica cosa che non costa.
Wir sind Menschen, wir brauchen einander
Pace vuol dire non avere mai paura.
शांति का अर्थ है स्वतंत्रता या खुशी के साथ जीना।
La pace è l'unica arma possibile.
Vida solo hay una.
խաղաղություն , it means peace in Armenian.
Pace è vita.
Unconditional love will save Earth.
美美与共，世界大同
Chi non sogna e non spera nella pace ha già perso.
Nobody is free until everybody is free.
مع الحب ننتصر على كل شيء
Dammi la mano! È come la mia
Amor para todos. La vida es una, para disfrutar y compartir. Seamos amigos, no enemigos.
Tutti gli alfabeti hanno le parole PACE.
Que todas as crianças recebam um abraço caloroso todas as noites!
Amare è l'unica cosa che non costa.
Wir sind Menschen, wir brauchen einander
Pace vuol dire non avere mai paura.
शांति का अर्थ है स्वतंत्रता या खुशी के साथ जीना।
La pace è l'unica arma possibile.
Vida solo hay una.
խաղաղություն , it means peace in Armenian.
Pace è vita.
Unconditional love will save Earth.
美美与共，世界大同
Chi non sogna e non spera nella pace ha già perso.
Nobody is free until everybody is free.
مع الحب ننتصر على كل شيء
Dammi la mano! È come la mia
Amor para todos. La vida es una, para disfrutar y compartir. Seamos amigos, no enemigos.
Tutti gli alfabeti hanno le parole PACE.
Que todas as crianças recebam um abraço caloroso todas as noites!
Amare è l'unica cosa che non costa.
Wir sind Menschen, wir brauchen einander
Eugenia Bruni at It Means Peace exhibition, april 2025.

The Collaboration with Marco Balich

Marco Balich, founder of Balich Wonder Studio and master of grand ceremonies and creator of iconic events such as the Olympic Ceremonies, is renowned for his ability to transform spaces into soul-stirring experiences. His collaboration with Eugenia Bruni stems from a shared vision: a deep respect for the values of peace, love, beauty, and sustainability. Together, they bring to life an installation that is not only a work of art, but a call to action—an experience that leaves a lasting mark.

Ghirlanda choker in 18k White gold with white diamonds, on a green leaves.

The Ghirlanda Collection

Within this unique experience, Pasquale Bruni’s Ghirlanda Collection seamlessly merges with the profound meaning of the installation. 

Its lotus flowers—symbols of rebirth and spirituality—emerge from the water basins, transforming light and beauty into a ritual of peace. 

"What if we were like a lotus, reborn each day in search of light? We would bloom in a meditation of peace, in an intention that offers the beauty of unconditional love to the world." – Eugenia Bruni

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